Insights & Strategy
Our latest thinking.
Technical deep-dives, design philosophy, and agency updates from Kieran and the engineering team at Northstar Studio.
The 2026 Guide to B2B Conversion Rate Optimization
Conversion Optimization
The 2026 Guide to B2B Conversion Rate Optimization
Stop guessing what your users want. We break down the exact psychological triggers and technical implementations that are driving record-breaking conversions for B2B tech companies this year.
June 26, 2026 8 min read
Why Your Legacy Website is Bleeding High-Value Leads
Digital Strategy
Why Your Legacy Website is Bleeding High-Value Leads
If your site takes more than 2 seconds to load, you are losing money. Learn how modern web architecture is the hidden variable between a stagnating business and a market leader.
June 18, 2026 6 min read
Headless Commerce: The Secret Weapon for E-commerce Growth
E-commerce Solutions
Headless Commerce: The Secret Weapon for E-commerce Growth
Decoupling your front-end from Shopify or WooCommerce gives you ultimate design freedom and sub-second page loads. Here is exactly why top Irish brands are making the switch.
June 05, 2026 10 min read